Most growth problems get blamed on marketing. Most of them aren’t. What follows is how I actually think about it: fix the business, trust the raw numbers, and build systems that hold up on a bad week. Plain, and occasionally uncomfortable.
Marketing is a multiplier. Multiply a business that doesn't work and you get the same broken business, faster and louder and at greater expense.
Read it →A clean chart is not the same thing as the truth. Most attribution reports are a story the tools tell you about themselves.
Read it →When lead quality swings from month to month, the lead usually isn't what changed. The system around it is.
Read it →A short note when I publish something new, plus the occasional read on making marketing measurable. No spam, unsubscribe anytime.
If a line here landed a little too close to home, that’s usually a good sign it’s worth a conversation.