Bradley Griffin
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Insights

I’ve seen how growth breaks, so you don’t have to.

The patterns I’ve picked up across twenty years and hundreds of engagements, so you can name the real problem before it gets expensive.

5 field notes · one running argument · start with the data

Start here01 · Data & AnalyticsThe problem shows up in marketing. It doesn't always live there.Your marketing data is where the problem shows up, rarely where it lives, and tracing the symptom back to its real cause is the whole job.Read the field note →
Digital Marketing · soonAI & Automation · soonSales & Conversion · soon5 field notes
The field notes
  1. 01Data & AnalyticsYou can't fix what you can't seeMost agency reports miss the real problem for two reasons. The incumbent has no reason to surface it, and the tooling can't build the cut that would. Here's the difference, and how I read past both.Jul 2026 · 4 min read
  2. 02Data & AnalyticsYour agency can win while you loseThe retainer pays whether your revenue moves or not. That is not a bug in the agency model. It is the model.Jul 2026 · 3 min read
  3. 03Data & AnalyticsYour attribution report is fictionYour attribution report credits whatever stood closest to the sale, not what caused it, and here's the two-week test that shows the difference.Jul 2026 · 4 min read
  4. 04Data & AnalyticsYour check-engine light isn't the problemThe warning light only tells you something's off. Reading the code right, and fixing the part that's actually failing, is the whole job.Jul 2026 · 3 min read