No. 02 / Fractional CMO
Senior growth leadership, installed. The strategy, the systems, and the operating cadence of a $25M-budget CMO — at the fraction your stage actually needs. Built for founder-led and mid-market companies that have outgrown their vendors but aren’t ready to bet $300K+ on a full-time executive seat.
Too big for an agency to carry. Too early for a $300K+ executive hire. It’s the most expensive place a growth company can sit — and most sit there for years.
Agencies execute channels. Nobody hands an agency the revenue plan, the budget trade-offs, or the hard call on what to kill. You’ve outgrown deliverables — you need direction.
A full-time CMO is a $300K+ bet before the first result — salary, equity, ramp time, and the risk of a bad hire. Your stage needs the firepower without the fixed cost.
Marketing is a collection of vendors, not a system. Paid over here, SEO over there, a CRM half-configured — and when the pipeline misses, everyone has an explanation and no one has the number.
A fractional engagement isn’t a deck and a monthly call. It’s a working growth system, built inside your company, that keeps running after I’m gone.
Paid media, SEO/AIO, retargeting, and email/SMS lifecycle — architected as one funnel with one owner, not four vendors with four dashboards.
Know what every dollar returns. Full-funnel attribution from first click to closed revenue, reported in numbers a founder can act on.
Builder Prime, HubSpot, Salesforce — wired together with N8N, Make, and Zapier so leads route, follow-ups fire, and nothing leaks.
Scripts, call coaching, and lead-handling standards that turn marketing spend into set appointments — the handoff most companies fumble.
Every agency, tool, and contract audited against return. What performs stays, what doesn’t goes — the same discipline that ran a $25M budget.
Weekly numbers, monthly reviews, quarterly plans — a rhythm your team runs on its own after I hand over the keys.
A full audit of the funnel, the spend, the data, and the team. Where the leads die, where the dollars leak, and what the numbers actually say.
→The revenue plan, the channel mix, and the stack — one blueprint that connects spend to pipeline to revenue, with a number attached to every piece.
→I run it. Campaigns launch, systems get wired, the sales floor gets coached — and the numbers are visible to you every single week.
→Documented systems, a trained team, and an operating cadence that doesn’t need me in the room. The engine stays. The invoice doesn’t.
AcreValue / Ag Analytics
Joined fractionally. Exited on NASDAQ.
I came in as a fractional leader when recurring revenue had declined two straight years. Repositioned the platform, returned MRR to growth, and opened entirely new market segments. The company was acquired by CoStar Group (NASDAQ: CSGP).
Fractional engagement → NASDAQ acquisition
Roofing GR
Lead generation +1,000% YoY.
A demand engine built on N8N, Make, and Zapier automation drove +1,000% year-over-year lead growth — while cutting operational costs. More pipeline, less overhead: the whole point of the model.
Automation-built growth → at lower cost
“I build companies that sell.”
Optimized was founded as a team of one — the sales floor by day; SEO, PPC, social, and web development by night. It grew into a $5M firm with 23 employees, seven satellite offices, and Fortune 500 clients — then sold to a UK equity firm expanding into the U.S.
An acquirer doesn’t purchase hustle. It purchases systems that run without the founder — documented processes, a trained team, revenue that doesn’t depend on one person. That is exactly what a fractional engagement leaves behind in your company.
And because I’ve personally done every job I now direct, nothing gets managed from a job description. When I review your paid accounts, coach your inside sales team, or rebuild your automations, I’m inspecting work I’ve done with my own hands.
Founder ×2 · Exits ×2
He trusted our team, gave us the freedom to restructure campaigns, and always focused on outcomes rather than micromanagement… Any agency would value a client like him.
07 / Start a Conversation
Tell me where the pipeline stands and where it needs to be. I’ll tell you exactly what I’d install, in what order, and what it should return.
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